Our Clandestine Sporty Party brought ADIDAS and its new concept BRA REVOLUTION | SUPPORT IS EVERYTHING, a unique and unrepeatable experience.
The main character was Adidas’s new concept of sports bra with more than 20 different patterns made for each body, each woman and each bust. A sporting and private experience for a very specific number of attendees who came and experienced what would be ‘a total support depending on the size of your bust’.
Clandestinemood offered a clandestine location which was revealed 24 hours before, as well as our concept of SPORTS AND PARTY. In this occasion our sporty party took place in an art gallery exposing each of the ADIDAS sports bra for what they are; authentic works of art. Without a doubt, the attendees worked out with the product and experienced it in person.
Crys Dyaz was in charge of raising the intensity of the workout and our live DJ made all women feel in a safe and energetic atmosphere, whose motivation increased more and more as the event continued.