Exploring Life & Business with Tammy Iban of CLANDESTINEMOOD

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Today we’d like to introduce you to Tammy Iban.

Hi Tammy, we’d love for you to start by introducing yourself.
Clandestinemood was born in Madrid as a crazy alternative to conventional sporty activations that were not connecting with the final consumer. That’s when Clandestinemood sporty party was created (2020): it began as the organization of women-only secret wellness events, with live music in unexpected one-time locations announced 24 hours before.

Clandestinemood then became a brand that works alongside companies that want to get into its mood in a “physical” way and also in our niche (and loyal) database, made up of female final consumers and brands.

Our brand is today considered the “BFF” of female consumers and brands. The brand activations under our “mood”, our style of comms based on a sophisticated, and curated brand, in which anonymity is kept until the end, guarantees UGC (user-generated content) results, reach, and connections between brands in our clandestinemood ecosystem.

Clandestinemood is currently active in Madrid, Barcelona, Miami, and New York and works with brands in sports/fitness categories (Nike, Adidas, Lululemon…), beauty (Sephora, Clinique,) drinks & spirits (Estrella Damm, Red Bull, Tanqueray…) food, hospitality or technology, amongst others. Clandestinemood selects creative wellness and live music experiences and has worked with different unique locations such as restaurants, lounges, nightclubs, and art galleries…and always looking for new venues

Clandestinemood experiences have an essence, communication, and style based on a sophisticated, and curated brand, in which anonymity is maintained until the end.

Being an elite athlete has instilled in certain values in her life such as “self-demand and competitiveness”. She is dedicated to brand marketing and communication strategy in the world of wellness and lifestyle, despite being a diplomatic lawyer. Tammy has developed several years of her career as a celebrity trainer and ambassador for international brands such as Nike and Oysho.

Her best letter of introduction is her personal project @clandestinemood, transforming current brand marketing trends, creative communication, and a lot of hard work. With this project and hard path as an entrepreneur, she has managed to develop herself as a businesswoman and as a person, achieving goals such as expanding the brand internationally and obtaining recognition from major international brands.

ABOUT TAMMY

Having been an elite athlete has instilled in her certain values in her life such as “self-demand and competitiveness”.

She is dedicated to brand marketing and communication strategy in the world of wellness and lifestyle, despite being a diplomatic lawyer.

Tammy has developed several years of her career as a celebrity trainer and ambassador for international brands such as Nike and Oysho.

Her best letter of introduction is her personal project @clandestinemood, transforming current brand marketing trends, creative communication and a lot of hard work. With this project and hard path as an entrepreneur, she has managed to develop herself as a businesswoman and as a person, achieving goals such as expanding the brand internationally and obtaining recognition from major international brands.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Clandestinemood has been successful in creating a unique and engaging brand experience for its customers. However, there are likely to have been some struggles along the way.

One challenge may have been to gain the trust of potential customers and brands, especially in the early days when Clandestinemood was relatively unknown. However, Clandestinemood has overcome this challenge by building a reputation for delivering high-quality experiences.

Despite these challenges, Clandestinemood has grown into a successful and respected brand. Its unique approach to event planning and its focus on creating a community for its customers have made it a favorite among female consumers.

I put a lot of hard work and perseverance into everything that I do and believe in. My work, background, and personality have helped me gain the trust of international brands such as Nike, Alo, and Red Bull, to carry on with the expansion of the brand with its mission to be the brand of reference in creating FOMO in the final consumer with lifestyle and wellness experiences for women in Europe and the US.

Thanks – so what else should our readers know about CLANDESTINEMOOD?
Clandestinemood is a European-based brand that specializes in creating unique and engaging experiences for female consumers. Clandestinemood is known for its sophisticated and curated brand activations, in which anonymity is kept until the end. This guarantees UGC results, reach, and connections between brands in the Clandestinemood ecosystem. The company also prides itself on its strong relationships with its customers.

Here are some of the things that set Clandestinemood apart from other brands:

  • Focus on female consumers: Clandestinemood is specifically designed for women, and its experiences are tailored to their needs and interests.
  • Unique and engaging experiences: Clandestinemood’s experiences are always different and unexpected, which keeps customers coming back for more.
  • Sophisticated and curated brand: Clandestinemood has a strong brand identity that is reflected in all of its experiences.
  • Emphasis on community: Clandestinemood fosters a strong sense of community among its customers.

Here are some of the things that Clandestinemood is most proud of:

  • Its loyal customer base: Clandestinemood has a large and loyal customer base, which is a testament to the quality of its experiences.
  • Its ability to create unforgettable moments: Clandestinemood is known for creating experiences that stay with customers long after the event is over.

Here are some of the services that Clandestinemood offers:

  • Event planning: Clandestinemood can plan and execute events of all sizes, from small gatherings to large wellness festivals.
  • Brand partnerships: Clandestinemood works with brands to create co-branded experiences that engage their female consumers.
  • Content creation: Clandestinemood produces high-quality content, such as videos, and social media posts, that is relevant to its target audience.
  • Clandestinemood is a unique and innovative brand that is changing the way that women experience events. The company is committed to creating unforgettable moments that empower women and help them feel their best.

Do you have any memories from childhood that you can share with us?
When I was a child, I lived next door to my cousin (who was the same age as me).

In those days, there were no cell phones or anything similar, so we had to be “creative” to avoid getting bored. I remember grabbing a shot glass from my house and my cousin some lemons from his. We made lemonade (which was very sour, by the way) and started selling lemonade on the stairs of my house to all the neighbors.

On the first day, almost all the neighbors bought a shot from us. But the next day, when we tried to sell on Sunday morning, a neighbor said, “This lemonade is very sour,” and I quickly said, “If you want sweetener/sugar, it’s 30 cents more.”

Hahaha, our lemonade stand didn’t last long, but I think it was my first experience as an entrepreneur.

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